The Future is Here: The 2024 Toyota Grand Highlander is Coming

Thinking of upgrading to a three-row SUV? Pause for a moment, and consider this: the 2024 Toyota Grand Highlander may be the game-changer that blows your mind. Before you make your move, find out why it's worth the wait.

In 2024, Toyota is set to unveil a new addition to its lineup, the Grand Highlander. As amid-size, three-row SUV, it looks to be the bigger, bolder interpretation of the cherished Highlander, a nameplate that has enjoyed strong sales for 20 years. 

What the Grand Highlander holds under the hood remains a mystery, but with Toyota's character for building grand vehicles, it's likely to pack an important punch. And in a world increasingly moving towards bigger SUVs, hybrids, and EVs, it'll be fascinating to see what direction Toyota takes with this new offering. 

Of course, Toyota is keeping much of the Grand Highlander under wraps for now. But with the reveal set for the eve of the Chicago Auto Show, fans will not have to wait much longer to see this new iteration of the cherished Highlander in all its majesty. Whether it'll give the new Honda Pilot a run for its money remains to be seen, but one thing is certain the Grand Highlander is sure to shake up the competition..

The Grand Highlander: A Majestic New Take on the Three-Row SUV

Toyota's lately minted 2024 Grand Highlander is a sight to behold, a new and grander design for the three-row SUV market. With this rearmost iteration, Toyota promises to elevate legroom to new heights, particularly in the frequently-ignored third row. 

One glimpse of the teased picture of the Grand Highlander and you will understand why it's earned its moniker. The bold" Grand Highlander'' is bracketed by dual tail lights, with a long strip spanning the tail of the SUV. This first glimpse of the vehicle hints at its impressive size and power, with a sleek rear design that simply begs for a closer look. 

And closer examination reveals a HybridMax emblem on the tailgate, indicating that this three- row SUV will be powered by a turbocharged 2.4-liter inline-four engine. In Toyota's Crown sedan, this hybrid engine delivers 340 horsepower and 400 lb-ft of torque. 

But Toyota is not abandoning gasoline engines entirely. There is a chance that the Grand Highlander will also offer a non-hybrid option as a base model, furnishing motorists with the best features of both worlds. The Grand Highlander is shaping up to be a game-changer in the three- row SUV market. 

Raising the Bar for Unibody Crossovers

The 2023 Toyota Sequoia is a burly three-row SUV erected on a body-on-frame design, leaving room for the Grand Highlander to take its place as a sleek crossover. Whether it'll be a wholly new creation or a stretched Highlander remains to be seen, but Toyota hints at more advanced tech in the Grand Highlander's future, including possible semi-autonomous driving and self-parking features. Reports also suggest the vehicle will come equipped with a digital key, allowing owners to use their smartphones as keys. 

Since filing a trademark for the Grand Highlander in 2020 for the US and Canada, we have been eagerly anticipating its arrival. Riding on Toyota's cutting-edge TNGA-K platform, it's poised to be a fresh addition to the lineup, offering increased cargo and seating space compared to its sibling, the Highlander. Price-wise, it's anticipated to sit comfortably between the Highlander and the Sequoia. 

The Grand Highlander: The Game Changer in the Automotive Industry

Toyota's Grand Highlander is entering a crowded market and must keep pace with rivals like Kia's Telluride, Hyundai's Palisade, and Honda's Pilot. Jack Hollis, head of sales for Toyota in North America, remains confident in the Grand Highlander's capability to succeed despite the pressure. Though Toyota acknowledges the Grand Highlander may cut into sales of its Sequoia model, the company is willing to accept it. 

Interestingly, the Grand Highlander differs from the Jeep model, despite having analogous terminology. The Grand Wagoneer and the Grand Highlander are of similar size but belong to different categories. 

With Toyota's hybrids eating into the sales of non-hybrids in recent years, it'll be fascinating to see how the Grand Highlander impacts vehicles like the Palisade, Telluride, and Pilot. Rumors swirl of a plug- in hybrid version, the Grand Highlander Prime, and Lexus plans to release its own luxury version, the Lexus TX. The Grand Highlander is poised for success, so stay tuned for further developments.

So, if you're craving the latest and greatest in three-row SUVs, keep an eye on the 2024 Toyota Grand Highlander. And if you have any inquiries or are eager for more information, don't hesitate to reach out to the experts at Spinelli Toyota. You can do it with an email or by calling at this number: (514) 694-1510. They're the ones who'll help you find the answers you're searching for.